When a bunch of guys were convinced by their better halfs to go to a classical concert instead of watching the AC Milan - Real Madrid champions league soccer match in October last year, they got quite a surprise 15 minutes into the concert. A guerrilla marketing stunt by Heineken changed the whole deal.

Volkwagen runs a fun campaign that brings out the child in everyone. Instead of using the escalator, VW creates a "fast lane" slide that gets you to the bottom of the stairs quickly.

This is a great guerrilla marketing example and how a little unconventional marketing can go a long way. If you are looking for more great guerrilla marketing examples, be sure to check out our guerilla marketing youtube channel and website!

In early September, in the main streets of Madrid were placed hundreds of zombies with arms look as realistic. These arms, made of silicone, were deployed strategically to sewer, exterior doors in elevators and buses, so that, going against them, to give the impression that a horde of undead trying to escape from confinement.